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AI WITH GEORGESApplied AI learning
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45-hour evidence-led venture studio

Build it. Test it.
Defend the next decision.

Build an AI venture or internal pilot through real evidence, a working prototype, measurable economics, and responsible controls.

AI helps generate and challenge options. Humans remain responsible for verification, stakeholder evidence, professional advice, and the final decision—without pretending uncertainty has disappeared.

Facilitated learning
35h
Fieldwork
10h
Modules
13
Application pathways
2

The learning contract

From prompt activity to accountable venture decisions.

01

Build

Create one working core flow and observe people using it.

02

Test

Link venture claims to evidence, confidence, contradictions, and decisions.

03

Defend

Show the economic model, responsible controls, and an accountable 90-day plan.

Two application pathways

Shared rigor. Different operating contexts.

01 / Build a venture

Founder pathway

Customer discovery, willingness to pay, a market-facing MVP, pricing, traction, funding, investor diligence, and a venture evidence defense.

02 / Lead an internal pilot

Executive pathway

Stakeholder discovery, pilot design, adoption, enterprise data readiness, procurement, governance, investment approval, and a steering-committee defense.

The curriculum

Thirteen checkpoints from thesis to defense.

Open each module to see its purpose, learning outcomes, and evidence checkpoint.

01

AI-Native Founder & Working Protocol

2.5h facilitated
0h fieldwork

Set a safe, evidence-led way of working with AI before making venture decisions.

  • Distinguish assistance, automation, and accountable human judgment.
  • Set privacy, verification, disclosure, and escalation rules.
  • Establish a baseline for AI readiness and decision quality.

Responsible working protocolA signed AI-use charter, readiness baseline, and named decision owner.

02

Opportunity Discovery & Venture Thesis

2.5h facilitated
1h fieldwork

Turn an interesting idea into a falsifiable opportunity thesis.

  • Frame a problem around a specific actor, context, and costly struggle.
  • Separate facts, assumptions, and AI-generated possibilities.
  • Prioritize opportunities using impact, access, evidence, and fit.

Falsifiable venture thesisA problem statement, target actor, assumptions map, and explicit stop condition.

03

Customer & Market Evidence Lab

2.5h facilitated
1.5h fieldwork

Replace synthetic validation with evidence from real people and observable behavior.

  • Run non-leading customer discovery conversations.
  • Triangulate interviews, secondary research, behavior, and commitments.
  • Make a go, pivot, pause, or stop decision with calibrated confidence.

Evidence reviewInterview notes, secondary sources, contradictory evidence, and an evidence-strength rating.

04

Responsible AI, Data & Security

2.5h facilitated
0.5h fieldwork

Design trust controls alongside the venture instead of adding compliance at the end.

  • Map data, models, people, providers, and affected stakeholders.
  • Identify misuse, bias, privacy, security, and human-oversight risks.
  • Select proportionate controls and accountable owners.

AI assurance passportAI/data inventory, system card, threat model, risk register, and human-oversight plan.

05

Value Proposition, Business Model & Experiments

2.5h facilitated
1h fieldwork

Connect customer evidence to value creation, capture, and the next cheapest test.

  • Build an evidence-linked business model and value proposition.
  • Expose the riskiest desirability, viability, feasibility, and integrity assumptions.
  • Design a measurable experiment with a decision threshold.

Experiment-ready modelBusiness model, value proposition, riskiest assumption, experiment card, and threshold.

06

Product Discovery & MVP Specification

2.5h facilitated
0.5h fieldwork

Define the smallest trustworthy product that can test the venture thesis.

  • Map the user journey and select one high-value core flow.
  • Separate minimum learning scope from feature accumulation.
  • Write testable acceptance criteria and a product experiment plan.

PRD-lite and test planUser journey, three core capabilities, exclusions, acceptance criteria, and observed-test plan.

07

AI Architecture, Evals & Economics

2.5h facilitated
0.5h fieldwork

Choose an architecture by measured quality, safety, latency, and cost—not novelty.

  • Choose build, buy, model, retrieval, workflow, and human-review boundaries.
  • Create a small golden evaluation set and measurable release thresholds.
  • Estimate cost per trusted outcome and define fallback behavior.

Architecture decision recordSystem diagram, model/provider comparison, eval set, thresholds, unit cost, and fallback plan.

08

Prototype Build-Test Sprint

2.5h facilitated
1.5h fieldwork

Build one working core flow, observe people using it, and revise it.

  • Build through a no-code, code-assisted, or Wizard-of-Oz track.
  • Run observed usability and failure-path tests.
  • Prioritize issues and ship one evidence-led revision.

Working prototype reviewDemo link or recording, three observed tests, issue log, before/after evidence, and revision note.

09

Pricing, Unit Economics & Runway

2.5h facilitated
0.5h fieldwork

Know what a trusted outcome costs, what customers may pay, and how long the venture can learn.

  • Model pricing, gross margin, acquisition, retention, and support assumptions.
  • Include inference, retries, tools, review, failures, and data work in AI cost.
  • Run base, upside, downside, and model-cost shock scenarios.

Economic decision packPricing rationale, unit economics, scenario model, cost per trusted outcome, and runway or investment need.

10

GTM, Sales & Growth Experiments

2.5h facilitated
1h fieldwork

Turn positioning into a measurable route to the first repeatable customer or adopter.

  • Choose a focused segment, positioning, channel, and sales motion.
  • Create proof-based messaging with appropriate AI disclosure.
  • Run one channel or sales experiment with a decision threshold.

Market-entry experimentPositioning, outreach or adoption asset, experiment results, funnel measures, and next decision.

11

Team, Operating System & Venture Metrics

2.5h facilitated
0.5h fieldwork

Create the decision rights, roles, measures, and cadence needed to operate responsibly.

  • Define decision rights across product, model, data, safety, and customer operations.
  • Choose metrics that connect learning, value, quality, safety, and economics.
  • Design the first-hire or cross-functional capability plan.

Operating reviewRole charter, decision-rights map, metric tree, meeting cadence, and practiced stakeholder narrative.

12

Funding, Legal, IP & Deal Readiness

2.5h facilitated
0.5h fieldwork

Choose the right financing or approval path and enter diligence with organized evidence.

  • Compare bootstrapping, revenue, grants, equity, debt, and internal investment.
  • Identify material entity, contract, IP, data-rights, employment, and AI obligations.
  • Read term-sheet economics and build a diligence index.

Diligence readiness reviewFunding or approval memo, ownership scenario, legal/data checklist, red flags, and indexed evidence room.

13

Evidence Review, Venture Portfolio & Demo Day

5h facilitated
1h fieldwork

Demonstrate what works, acknowledge what does not, and defend the next 90 days.

  • Synthesize venture, product, economics, trust, and operating evidence.
  • Demonstrate the prototype and respond to a live incident scenario.
  • Defend a go, pivot, pause, or stop recommendation and a 90-day plan.

Final evidence defenseVersioned venture dossier, live prototype, decision ledger, incident response, pitch, and 90-day control plan.

Completion standard

Every module clears four gates.

01

Learn

Review the brief and pass the knowledge check.

02

Build

Use the tool and submit an evidence checkpoint.

03

Simulate

Enter the decision room, face consequences, and debrief.

04

Reflect

Record the human decision, remaining uncertainty, and next test.

A reflection cannot substitute for missing evidence, and an AI-generated artifact cannot substitute for a real experiment.

What participants leave with

A portfolio of evidence.
A plan worth defending.

  1. 01A working, tested core flow
  2. 02A venture evidence graph and decision ledger
  3. 03An AI assurance passport and incident plan
  4. 04Quality, safety, latency, and cost evaluations
  5. 05An economic model and market-entry experiment
  6. 06A defensible 90-day operating plan

Designed for facilitated cohorts

Bring the venture studio
to your room.

Facilitator runbooks, worksheets, rubrics, fieldwork guidance, moderation, privacy boundaries, and provider-outage fallbacks support the complete learning journey.